Types of Logos

Types of Logos

There are many considerations to keep in mind such as:

  • How the logo will look on products
  • How it will appear on advertising and marketing materials
  • How it will tie your other branding collateral together
  • The thoughts and emotions someone feels when they see your logo (This is weird to think about, but certain colors, shapes, styles and words all trigger emotional responses which will translate into an emotional response to your business.)

Types of logos

Icons or symbols

Icons and symbols are compelling yet uncomplicated images that are emblematic of a particular company or product

Logotype or Wordmark

A logotype, commonly known in the design industry as a word mark, incorporates your company or brand name into a uniquely styled type font treatment. Type fonts come in thousands of possible variations, shapes, sizes, and styles, each conveying a slightly different impression upon your intended audience

Combination Marks

Combination Marks are graphics with both text and a symbol/icon that signifies the brand image that you wish to project for your company or organization